{"created":"2023-08-02T03:51:40.192139+00:00","id":313,"links":{},"metadata":{"_buckets":{"deposit":"0ac3c60f-3fdc-4c74-adb5-7ce8b7eb385a"},"_deposit":{"created_by":10,"id":"313","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"313"},"status":"published"},"_oai":{"id":"oai:repository.lib.tottori-u.ac.jp:00000313","sets":["1:6","2:14","23:38:145:147"]},"author_link":["29138","3307","29139","4262","29140","29141","29142","29143"],"item_3_alternative_title_31":{"attribute_name":"タイトル（ヨミ）","attribute_value_mlt":[{"subitem_alternative_title":"ジコ　ソシキカ　マップ　ニ　ヨル　スイサンブツ　ノ　チイキ　ブランド　ノ　ブンセキ　ト　ヒョウカ","subitem_alternative_title_language":"ja-Kana"}]},"item_3_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-12-08","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"352","bibliographicPageStart":"337","bibliographicVolumeNumber":"7","bibliographic_titles":[{"bibliographic_title":"地域学論集 : 鳥取大学地域学部紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"Regional studies : Tottori University journal of the Faculty of Regional Sciences","bibliographic_titleLang":"en"}]}]},"item_3_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Strategy for regional branding becomes pivotal issues as it is widely recognized that regional branding opens routes to give favorable values to regional resources including products and services in certain areas. Previously, we have analyzed the developmental position on the regional brand of services in areas with hot springs as an example by taking advantages of a torus self-organizing map（SOM） algorithm, demonstrating that SOM was a viable tool for evaluation of the regional brand. In the present paper we have focused on row fishery products, and examined whether SOM is applicable in this case. The analysis was performed for 17 regional brands ranging from already famous ones （Seki saba, Ohma maguro etc.） to less developed ones （Tottori hatahata, Wakkanai onago etc.） with factors of 19 categories determining the values of the brands. The two-dimensional torus SOM expressed that each factor affected the positions of the brands, indicating usefulness of SOM for regional branding strategy. As a conclusion, strength and stability of the brands are decided by factors in the basic values, one of the three values constituting the total value of the brands, while other two values, information and indirect ones, give uniqueness to the brands.","subitem_description_type":"Other"}]},"item_3_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鳥取大学地域学部"}]},"item_3_relation_16":{"attribute_name":"情報源","attribute_value_mlt":[{"subitem_relation_name":[{"subitem_relation_name_text":"地域学論集.2010, 7(2), 337-352"}]}]},"item_3_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"注があるものを除き、この著作物は日本国著作権法により保護されています。 / This work is protected under Japanese Copyright Law unless otherwise noted."}]},"item_3_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12025489","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13495321","subitem_source_identifier_type":"ISSN"}]},"item_3_text_32":{"attribute_name":"著者所属","attribute_value_mlt":[{"subitem_text_value":"鳥取大学　大学院地域学研究科"},{"subitem_text_value":"鳥取大学　産学・地域連携推進機構地域貢献・生涯学習部門"},{"subitem_text_value":"鳥取大学　産学・地域連携推進機構知的財産管理運用部門"},{"subitem_text_value":"鳥取大学　産学・地域連携推進機構知的財産管理運用部門"},{"subitem_text_value":"鳥取大学　地域学部地域環境学科"}]},"item_3_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"高塚, 剛"},{"creatorName":"タカツカ, ゴウ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"清水, 克彦"},{"creatorName":"シミズ, カツヒコ","creatorNameLang":"ja-Kana"},{"creatorName":"Shimizu, Katsuhiko","creatorNameLang":"en"}],"nameIdentifiers":[{},{},{}]},{"creatorNames":[{"creatorName":"佐々木, 茂雄"},{"creatorName":"ササキ, シゲオ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"山岸, 大輔"},{"creatorName":"ヤマギシ, ダイスケ","creatorNameLang":"ja-Kana"},{"creatorName":"Yamagishi, Daisuke","creatorNameLang":"en"}],"nameIdentifiers":[{},{},{}]},{"creatorNames":[{"creatorName":"中野, 惠文"},{"creatorName":"ナカノ, シゲノリ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Takatsuka, Go","creatorNameLang":"en"},{"creatorName":"タカツカ, ゴウ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Sasaki, Shigeo","creatorNameLang":"en"},{"creatorName":"ササキ, シゲオ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Nakano, Shigenori","creatorNameLang":"en"},{"creatorName":"ナカノ, シゲノリ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2011-01-05"}],"displaytype":"detail","filename":"rs7(2)_337.pdf","filesize":[{"value":"3.1 MB"}],"format":"application/pdf","licensefree":"注があるものを除き、この著作物は日本国著作権法により保護されています。 / This work is protected under Japanese Copyright Law unless otherwise noted.","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"rs7(2)_337.pdf","url":"https://repository.lib.tottori-u.ac.jp/record/313/files/rs7(2)_337.pdf"},"version_id":"d2252f29-6628-48c6-8974-1a011cc031d2"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"地域ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"自己組織化マップ","subitem_subject_scheme":"Other"},{"subitem_subject":"地域団体商標","subitem_subject_scheme":"Other"},{"subitem_subject":"魚","subitem_subject_scheme":"Other"},{"subitem_subject":"regional brands","subitem_subject_scheme":"Other"},{"subitem_subject":"self-organizing maps","subitem_subject_scheme":"Other"},{"subitem_subject":"regional trademark indication","subitem_subject_scheme":"Other"},{"subitem_subject":"fish","subitem_subject_scheme":"Other"},{"subitem_subject":"地域ブランド","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"自己組織化マップ","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"地域団体商標","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"魚","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"regional brands","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"self-organizing maps","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"regional trademark indication","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"fish","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper"}]},"item_title":"自己組織化マップによる水産物の地域ブランドの分析と評価","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"自己組織化マップによる水産物の地域ブランドの分析と評価","subitem_title_language":"ja"},{"subitem_title":"Analysis and Evaluation of Regional Brands for Fishery Products with Self-Organizing Maps","subitem_title_language":"en"}]},"item_type_id":"3","owner":"10","path":["6","14","147"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2018-06-22"},"publish_date":"2018-06-22","publish_status":"0","recid":"313","relation_version_is_last":true,"title":["自己組織化マップによる水産物の地域ブランドの分析と評価"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-09-27T06:56:31.163244+00:00"}