@article{oai:repository.lib.tottori-u.ac.jp:00003185,
 author = {石井, 晃 and Ishii, Akira and 吉田, 就彦 and 新垣, 久史 and 山崎, 富美 and Yoshida, Narihiko and Arakaki, Hisafumi and Yamazaki, Fumi},
 journal = {鳥取大学大学院工学研究科／工学部研究報告, Reports of the Graduate School/Faculty of Engineering, Tottori University},
 month = {Jan},
 note = {Mathematical model of hit phenomena is presented as time-dependent non-linear, non-equilibrium phenomena. The derved equation include the marketing share model and the Bass model. The indirect communication as rumor or popularity plays an important role in hit phenomena. The decay of rumor is also studied using our hit equation and the decay length is only two days.},
 pages = {107--113},
 title = {ヒット現象の数理モデルとマーケティング・サイエンス},
 volume = {37},
 year = {2007},
 yomi = {イシイ, アキラ and ヨシダ, ナリヒコ and アラカキ, ヒサフミ and ヤマザキ, フミ and ヨシダ, ナリヒコ and アラカキ, ヒサフミ and ヤマザキ, フミ}
}